광범위하고 다양한 직무 분야를 포괄하는 마케팅은 직무 특성상 영업과 가장 밀접하게 작용하거나 영업에서 마케팅을 동시 추진한다고 볼수 있다.
마케팅은 기업내 영업기반으로 하는 제품 홍보와 마케팅 전문기업에서 진행하는 프로젝트성 업무, 미디어와 연관된 카피라이터 등 여러 방향에서 진행될 수 있다. 영업과 달리 시장 전면에 나서지 않고 후면에서 광고와 홍보의 성격으로 소비자에게 친숙해진다. 직접적 접촉을 통하는 방법도 있지만 전략적 접근으로 일반 대중이 의식하지 못하는 사이에 목표 성과를 이루게 된다. 수많은 분석으로 제품의 장점 뿐 아니라 이미지를 창조하여 의식 속에 접근할 수 있는 판매 방식이므로 분석적이고 치밀한 사고와 더불어 학습으로 얻은 기법에 대한 지식이 필요한 업무이다.
관련 전공 : 경영, 경제, 광고홍보, 국어국문, IT, 디자인, 심리학
협업 부서 : 영업, 홍보, 고위경영
Study company products
회사 제품 연구
Follow and analyze market trends to position products
시장 동향을 파악하고 분석하여 제품 포지셔닝
Develop product marketing strategies (pricing, advertising, product launching)
제품 마케팅 전략 개발(가격 책정, 광고, 제품 출시)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
마케팅 채널(랜딩 페이지, 광고 캠페인) 전반에 걸쳐 매력적인 메시지 작성
Work with various teams (design, content, acquisition, product, sales) to implement strategies
다양한 팀(디자인, 콘텐츠, 고객 확보, 제품, 영업)과 협력하여 전략을 구현
Analyze sales funnels and customer intent
판매 유입 경로 및 고객 의도 분석
Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
리드, 전환율, 웹사이트 트래픽 및 소셜 미디어 참여와 같은 마케팅 KPI에 대한 보고
Monitor budget distribution and performance of paid ad campaigns
유료 광고 캠페인의 예산 분배 및 성과 모니터링
Conduct competitive research and analyze benchmarking data
경쟁사 조사 수행 및 벤치마킹 데이터 분석
Gather feedback from sales and analyze consumer behavior to define our company’s positioning
영업 피드백을 수집하고 소비자 행동을 분석하여 회사의 포지셔닝을 정의
Craft our differentiation strategy
차별화 전략 수립
Design promotional campaigns for new products and markets
신제품 및 시장을 위한 프로모션 캠페인 디자인
Develop our social media strategy
소셜 미디어 전략 개발
Monitor relationships with existing customers through CRM systems
CRM 시스템을 통해 기존 고객과의 관계 모니터링
Develop and implement marketing techniques that will drive new customers
신규 고객을 유치할 수 있는 마케팅 기법 개발 및 구현
Track marketing metrics and trends, like conversion rates and web analytics
전환율, 웹 분석과 같은 마케팅 지표 및 트렌드 추적
Assist with organizing promotional events to reach prospective customers
잠재 고객에게 도달하기 위한 프로모션 이벤트 구성 지원
Review and select CRM software that meets our company’s needs
회사의 요구 사항을 충족하는 CRM 소프트웨어 검토 및 선택
Analyze user engagement (e.g. click-through and bounce rates)
사용자 참여도 분석(예: 클릭률 및 이탈률)
Report on web traffic from all social media
모든 소셜 미디어의 웹 트래픽 보고
Build and support SEO(Search Engine Optimization) strategies, including optimizing keywords in content marketing projects
콘텐츠 마케팅 프로젝트에서 키워드 최적화를 포함한 SEO(Search Engine Optimization) 전략 구축 및 지원
Identify habits of our online customers and suggest ways to reach a broader audience
온라인 고객의 습관을 파악하고 더 많은 잠재 고객에게 도달할 수 있는 방법 제안
Maintain a cohesive strategy across all platforms to increase our brand awareness
브랜드 인지도를 높이기 위해 모든 플랫폼에서 일관된 전략 유지
Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
소셜 미디어 관리자 및 마케팅 부서와 협력하여 광고 캠페인 설계
Ensure timely responses to customers and followers’ queries and comments
고객과 팔로워의 문의 및 의견에 대해 적시에 응답
Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
다른 직원들의 소셜 미디어 활동에 대한 조언(예: 고객의 댓글 및 질문에 응답하는 방법, 개인 또는 회사 계정에서 공유할 내용)
Research how emerging social networks and features can benefit our company
새로운 소셜 네트워크 및 기능이 회사에 어떻게 도움이 될 수 있는지 조사
Update our social media company policy, when necessary
필요시에 소셜 미디어 회사 정책 업데이트
Create compelling and effective copy for marketing materials, such as website content, emails, and social media posts
웹사이트 콘텐츠, 이메일, 소셜 미디어 게시물 등 마케팅 자료를 위한 설득력 있고 효과적인 문구를 작성
Work closely with the marketing and creative teams to understand the company’s brand and messaging, and create copy that aligns with the brand
마케팅 및 크리에이티브 팀과 긴밀히 협력하여 회사의 브랜드와 메시지를 이해하고 브랜드에 부합하는 카피 작성
Collaborate with other departments, such as product and sales, to create cohesive marketing materials
제품 및 영업 등 다른 부서와 협업하여 일관성 있는 마케팅 자료 제작
Edit and proofread marketing materials to ensure accuracy and consistency
정확성과 일관성을 보장하기 위해 마케팅 자료를 편집하고 교정
Attend industry events and conferences to build relationships and promote the company
업계 이벤트 및 컨퍼런스에 참석하여 관계를 구축하고 회사를 홍보
Write clear and compelling copy to describe products
제품을 설명하는 명확하고 설득력 있는 문구 작성
Create advertising texts for brochures and banners
브로셔 및 배너용 광고 텍스트 만들기
Work with designers on landing pages for new product features
새로운 제품 기능에 대한 랜딩 페이지에서 디자이너와 협력하기
Ensure all content we produce is true to the product and consistent with our brand
제작하는 모든 콘텐츠가 제품에 충실하고 브랜드와 일치하는지 확인
Update product descriptions as needed (both on our websites and other online resources)
필요시에 제품 설명 업데이트(웹사이트 및 기타 온라인 리소스 모두에서)
Stay abreast of the latest media trends and content best practices
최신 미디어 트렌드 및 콘텐츠 모범 사례 파악
Collaborate with team to come up with fresh and creative ideas, keeping the audience in mind
팀과 협력하여 대중을 염두에 두고 신선하고 창의적인 아이디어를 제시
Ability to manage multiple projects and consistently meet deadlines
여러 프로젝트를 관리하고 마감일을 일관되게 준수하는 능력
Work experience as a Brand Strategist or similar role in Marketing
마케팅에서 브랜드 전략가 또는 이와 유사한 역할로 근무한 경험
Portfolio of brand-building projects is a plus
브랜드 구축 프로젝트 포트폴리오 보유자 우대
Excellent understanding of the full marketing mix
전체 마케팅 믹스에 대한 탁월한 이해
Experience developing marketing strategies based on market segmentation
시장 세분화에 기반한 마케팅 전략 개발 경험
Data-driven thinking
데이터 기반 사고
Creativity
창의성
Communication and writing skills
커뮤니케이션 및 작문 능력
Hands-on experience with social media platforms and digital marketing campaigns
소셜 미디어 플랫폼 및 디지털 마케팅 캠페인에 대한 실무 경험
In-depth understanding of SEO, keyword research and Google Analytics
SEO, 키워드 리서치 및 Google 애널리틱스에 대한 심층적인 이해
Familiarity with online content (experience with WordPress and content management systems is preferred)
온라인 콘텐츠에 대한 친숙함(워드프레스 및 콘텐츠 관리 시스템 사용 경험이 있는 경우 우대)
Ability to identify target audience preferences and trends
타겟 고객 선호도 및 트렌드 파악 능력
BSc in Marketing, Communications or related field
마케팅, 커뮤니케이션 또는 관련 분야 학사 학위
Background in design and copywriting is a plus
디자인 및 카피라이팅에 대한 배경 지식이 있을시 우대
Keen eye for detail
디테일에 대한 예리한 안목
Analytical mind and strong quantitative skills
분석적 마인드와 강력한 정량적 기술
BSc/BA in Marketing, Communications or similar field
마케팅, 커뮤니케이션 또는 유사 분야 학사/석사 학위 취득
In-depth understanding of SEM(Search engine marketing) campaign strategies and SEO practices
SEM 캠페인 전략 및 SEO 관행에 대한 심도 깊은 이해
Experience with PPC(Pay-per-click) campaigns
PPC 캠페인 경험
Good knowledge of MS Excel
MS Excel에 대한 지식
Technical expertise with CRM and analytical systems
CRM 및 분석 시스템에 대한 기술 전문 지식
An ability to manage marketing projects end-to-end
마케팅 프로젝트를 엔드투엔드 관리할 수 있는 능력
Location: Seoul, Seoul KR
As a business, The Cxx-Cxx Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do.
The role of this position is to lead creative strategy and content delivery in marketing team, across global/regional/local brands from Flavored Sparkling + Coffee/Tea category in Korea, including but not limited to Sprite, Fanta, Dr. Pepper, Canada Dry, Georgia.
○ To lead the development of consumer/market insight, brand communication strategy/ core propositions, and world-class executions
○ To ensure that the Company has best-in-class agency partners, stewarding agency relationship – scope of work, rule of engagement, key deliverables and priorities, tracking against milestones, managing budgets.
○ To help guide the development of integrated communications programs and plans (e.g., digital programs, immediate consumption programs, PR programs, etc.) to reflect and amplify the core creative idea, values, voice, personality and executional pillars.
○ Guardian of brand health & communication: Define opportunities for brand building, and lead the strategy & plan development of Brand architecture, brand edge evolution, leading-edge campaign communication strategy/ Core creative idea/ execution planning, to unlock future brand growth and excite consumers to build Brand Love (i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets)
○ Role model in setting-up, innovating, designing, and implementing new way of working , operation, and eco-system in the organization
○ Build a strong NETWORKING organization to deliver high quality plans, resolving the constructive conflicts
1) Partners with cross-functional team (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media, Experiential), and >external stakeholders (e.g. customers, bottlers, suppliers/ agencies) to come up with best and most innovative solution for consumer communication & experiences with the brand in fluid forms of content amplified at multiple connection points
2) Work closely with the Global category community network to ensure local market dynamics are well reflected in global creative strategy development as well as to synergize with other markets for bigger enterprise-wise contribution with the scale, efficiency and expertise
3) Agency Management/ evaluation/ Selection – manage deliverables of all agencies relative to key milestones; steward account, production and creative partners to ensure clarity and quality of deliverables, understanding of key priorities, milestones, budgets, legal and other system requirements; conduct upfront negotiations of fees based on scope of work and establish co-authored rules of engagement; review work of and relationships with agencies; determine opportunities for getting best-in-class talent, either through changes in current agencies or new agency pipelines
○ BA Degree qualified. Preferable Business/Marketing/Communication/Media Major
○ 8+ years of marketing and/or creative agency experience (Account, planning, Creative), with big global brands AND emerging local brands: Proven experience in leading campaign with holistic consumer marketing experience; market/business diagnostics, consumer in-depth insight identification, communication architecture strategy, campaign design/development, communication/ creative development (incl. digital)
○ Intuitive understanding of the “soul” of brands—their ownable territories, their “power-bases”, the dimensions that represent the brand’s arsenal, in competition context and consumer languages
○ Global communication skill, Fluent verbal and written English & Korean
○ Proven track record of leading complex projects with multiple brands x senior stakeholders
Proven track record to set or lead a new process & organization
○ Mindset & Behavioral attitude: Creative & Innovative (out-of-box), Positivity, Resilience, Empowerment, Influencing others/ strong interpersonal skills, Consumer empathy, strategic visioning, ability to establish trust and build partnership across teams and geographies, open minded and curious, Responsible with discipline
Leadership; Business Planning; Marketing Communications (MarCom); Shopper Marketing; Brand Strategy; Advertising; Demand Generation; organization; Competitor Analysis; Marketing Strategies; Product Planning; Project Management; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Cross-Functional Integration; Profit and Loss (P&L) Management
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Cxx-Cxx.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.